With only three collections in VETEMENTS became of of Paris main fashion label. Finalist of the LVMH Young Designer Prize, the brand showcases one unique vision of fashion which draws its inspiration through a collective spirit at work, a great sense of liberalism as well as urban legends and silhouettes. Destructural garnements, primal colours, androgyin silhouettes define VETEMENTS clothings lines. Clearly inspired by streetwears, the label prones creativity, authenticity and sometimes a bit of impertinence to explore fashion at its best. VETEMENTS is not about following fashion. It has nothing to do with trends. The label is about reinventing, expressing yourself through fashion. When comes the moment to ask who’s the VETEMENTS woman? Who are these creatures? The answer is clear, they are creative, they are free spirits, they reinvent to their own image, their entire wardrobe. They are the fashion designer behind the scene.
VETEMENTS at SPRMRKT Amsterdam
VETEMENTS presented yesterday their SS15 collection at SPRMRKT Amsterdam. We had the chance to catch up with Demna Gvasalia, the spirit behind the brand for a Minimal Talk about fashion, streetwear and of course individualism as a fashion tool. All about individuality intertwined with creativity, VETEMENTS is a realistic fashion label with the potential to become of the key label of its generation.